Risk Assessment of NPD Project Based on ANP

نویسندگان

  • Jiayu Chi
  • Ling Sun
  • Hai Xu
  • Xiaohua Yang
چکیده

Abstract There are a lot of risks in new product development projects. It’s very important to assess these risks accurately for the success of these projects. This paper proposed a risk assessment approach of NPD projects based on analytic network process (ANP) method. The effectiveness of the approach is tested by an actual NPD project. The results show that the approach can reflect the complex relationship among the risk factors, and improve the accuracy of risk assessment.

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تاریخ انتشار 2012